Lovable
Lovable
AI SaaS
The $213 CPM we turned into $2.51, and 43M views
Cut CPM by 98.8% and scaled to 43M+ views at $100K+/month, with efficiency improving as spend grew.
Start CPM
$213
FINAL CPM
$2.51
TOTAL VIEWS
43.2M
SPEND
$108K+
The Situation
Lovable lets users build software in plain English, backed by a $200M raise at a $1.8B valuation with 2.3M+ users. To seed a wide content footprint they ran a pay-per-view UGC campaign, but on Whop they were unknowingly paying a $213 CPM, with hidden bot traffic and views from non-converting regions.
The Challenge
Worst of all, they had no idea: Whop displayed a false sub-$2 CPM while real costs ran 100× higher. Without a winning strategy or visibility into true performance, they would have kept burning budget indefinitely.
What We Built
Campaign 1 ($10K) fixed the foundation, we drove CPM from $213.13 to $5.11, a 97.6% reduction, with a 740% increase in approved submissions and two winning content formulas. Campaign 2 ($25K) migrated everything to MediaMaxxing with a $6 base CPM and a $2,000 payout cap, so anything over 333K views was effectively free. Then budget climbed $25K → $35K → $50K → $100K as the numbers earned each increase.
The Results
At full scale we ran $100K+/month at a $2.51 effective CPM, a 98.8% reduction from where they started. Totals: $108,742 spent, 43.2M views, 2,214 valid submissions, 465K+ average daily views. Crucially, CPM improved as spend grew, because more budget meant more creators, more data, and more optimization cycles.
“Every budget increase was a decision they made because the numbers justified it, from a free test run to six figures a month.”
MediaMaxxing × Lovable
By the numbers
METRIC
BEFORE
AFTER
Δ
CPM
$213
$2.51
−98.8%
Avg daily views
n/a
465K+
↑
Monthly spend
test
$100K+
↑
Total views
n/a
43.2M
New
At a glance
Company
Lovable
Industry
AI SaaS
Outcome
UGC Scale
Timelie
6 Months
What we built
CPM audit & bot-traffic cleanup
Two winning content formulas
Platform migration to MediaMaxxing
Pay-per-view scaling model
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