LinkedIn is expensive, and it works through a full funnel buildout and precise targeting, not a quick campaign. It is the right channel for you only if the following are true.
You can commit at least $10,000 in ad spend
You are ready for a full funnel buildout, not a single ad set
You are not expecting a return in month one
Your ICP is senior or enterprise, where precision pays off
The funnel
Educate, build trust, then convert.
TOF
Educate and surface the pain
Thought leader mini demo videos, single image posts, and document ads that make the buyer feel the problem.
Pain > Solution > Feature
MOF
Build trust with proof
Before and after single images, big stat case studies, thought leader UGC, and short demo walkthroughs.
Result + timeline > How we did it
BOF
Convert to pipeline
Testimonials, direct CTA single images, and conversation ads that hand over a lead magnet.
Offer > Proof > CTA
Direct attribution
One 3-month ABM campaign.
$37,178
Total ad spend
5,023
Qualified visits
$468,000
Pipeline generated
$188,600
Closed won revenue
What is included
What LinkedIn looks like with us.
01
Build the ABM list
An ICP matrix, look alikes from Semrush, Sales Navigator, and Clay, then a tiered list of 1,000 accounts and 5,000 contacts.
02
Thought leader creative
Content that educates and surfaces pain, positioned as insight from a trusted voice, not a hard pitch a senior buyer scrolls past.
03
Convert to pipeline
Soft CTAs and webinar invites over cold "book a call," with retargeting on engagers to turn attention into meetings.
Book a call
Get in front of the accounts that matter.
We will map exactly what this looks like installed on your SaaS, and the pipeline it can produce in the next 90 days.