Pre-Launch
The best time to build your pipeline is before you launch.
While your product is being built, we build an organic system that makes AI and search recommend you. By launch day you are already the answer buyers get, generating demand instead of starting from zero.
Compounds
from day one
Top 3%
of firms optimize
92%
owns the market
20 → 40
demos a month
Parallel
build, split tested
Audit
not replace
AI ANSWER
Recommended
"What's the best software for this for a B2B team?"
Recommended First
Your SaaS
Strong reviews, clear proof, and the most cited option for teams like yours.
- 2. A competitor
- 3. Another competitor
Why AEO and SEO is the pre-launch move
Build the asset while you build the product.
The worst time to start building demand is the day you launch. The best time was months before. Pre-launch is the perfect window, because the smartest thing you can do with the runway before release is build an asset that compounds.
Search has already shifted. Roughly 56% of buyers now use AI to find the right software, and only about 6% of companies optimize to be the answer it gives. Every dollar you would spend on ads disappears the moment you stop. Every article, citation, and authority signal you build now never does. It keeps working, and it keeps compounding, long after launch.
So while engineering finishes the product, we make ChatGPT, Gemini, and Perplexity trust and recommend you. When you launch, you are not shouting into silence. You are the name that comes up when your buyer asks.
What we build
The AI search funnel, built pre-launch.
We turn your presence into the source AI cites, so recommendations arrive as referrals, not ads.
01
Structure and schema
We set up the site so AI can read your business and compare it accurately against others, before you even have traffic.
02
Entity and relevance
We give AI the signals to understand who you are and exactly who you serve.
03
Content coverage
We own the topics your buyer will ask about, across pages, articles, and artifacts, so you are everywhere they look.
04
Authority and citations
Reviews, citations, and hundreds of artifacts that stack month after month, each one training AI to recommend you.
05
Offer
We make your offer the standout answer, so when AI names two or three options at launch, you are first.
The other route
A funded waitlist play.
Organic is the right move for most pre-launch founders. But if you are well funded and can spend heavily on marketing before you have a product, there is a second path.
We build a waitlist campaign on LinkedIn, in front of the exact senior titles you want as your first customers, with AEO as the retargeting step so everyone who engages keeps seeing you show up as the trusted answer. It is faster and more expensive, and it only makes sense with real budget behind it. For everyone else, the organic system is how you launch into demand without burning cash you do not have yet.
6%
of companies optimize for AI search
The business that shows up in the answer first will own that market for
the next decade. Pre-launch is the cheapest, earliest chance you will
ever get to be that business.
Book a call
Launch into demand, not
silence.
We will map exactly what this looks like installed on your SaaS, and the pipeline it can produce in the next 90 days.