Instapatient
Instapatient
SaaS
Instapatient: from 2 demos a week to 100 a month
A combined outbound + paid engine that scaled to 100+ qualified demos a month with a 1.7-month payback.
Before
2 / wk
After
100+ / mo
Payback
1.7 mo
LTV
$10K+
The Situation
Instapatient had what most founders chase: strong unit economics, high LTV, and real retention. But almost nobody was seeing the product. At two demos a week, some weeks zero, there was no rhythm, no predictability, and no system generating demand on a schedule the business could rely on.
The Challenge
They weren’t losing on product or price. They were losing on volume. With an LTV over $10,000 and a payback that should have been under two months, every missed demo was a five-figure customer lost. At two demos a week the business was effectively invisible, and the opportunity cost compounded daily.
What We Built
We rebuilt the acquisition system around one metric: demos booked with qualified buyers. We ran outbound and paid simultaneously, outbound for precision, paid for consistent inbound, so the channels fed each other. Every lead was filtered against ICP before reaching the calendar, and we tightened follow-up and triage to cut time-to-demo.
The Results
Pipeline velocity changed immediately. Instapatient scaled from 2 demos a week to 100+ a month, a 12-13× increase in qualified conversations. LTV held above $10,000 and payback dropped to 1.7 months, giving the team a pipeline it could finally forecast from.
“For the first time the business had a pipeline it could actually forecast from. Not hope, a system.”
Founder, Instapatient
By the numbers
METRIC
BEFORE
AFTER
Δ
Demos
~8 / mo
100+ / mo
12×
Payback
>2 mo
1.7 mo
↓
LTV
$10K+
$10K+
held
Forecastable
No
Yes
↑
At a glance
Company
Instapatient
Industry
SaaS
Outcome
Demand Gen
Timelie
60 Days
What we built
Demo-volume-first acquisition rebuild
Combined outbound + paid system
ICP qualification filter
Speed-to-revenue optimization
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