LaylaAI
LaylaAI
Travel
Seven days of UGC beat 2.5 years of SEO
1.9M organic views at a $4.78 CPM in 21 days, beating 2.5 years of SEO velocity and proving the channel.
Total views
1.91M
CPM
$4.78
Cost/visit
$0.09
Videos
1,618
The Situation
Layla is an AI travel companion founded by a unicorn entrepreneur (co-founder of Flink). After 2.5 years of SEO it hit 300K monthly visits, but had zero social presence, and SEO was slowing. The ask: validate UGC as the primary growth channel in under two weeks and sprint toward Series A.
The Challenge
The travel space was crowded but weak, competitors posted beautiful content with no CTAs and millions of non-converting views. Layla needed to flip that: show the product, drive action, and scale aggressively across the US, Canada, UK, and Europe simultaneously.
What We Built
We ran a high-velocity testing campaign, recruiting travel creators and testing 6+ angles at once, monitoring hourly. The “flight attendant showed me this app” and “I almost paid $X until Layla” split-screen formats crushed it. We even had a creator join competitors’ UGC programs to format-hack their winners, then doubled down across TikTok, Reels, and Shorts.
The Results
In 21 days: 1,618 videos, 1.9M organic views at a $4.78 CPM, 91K+ average daily views (peak 248K in a day), and $0.09 per site visit. UGC beat 2.5 years of SEO in velocity, hitting in 7 days what SEO took months to build. The campaign paused to fix product-market fit, but the model was proven and the playbook banked.
“We hit 50,000 views in seven days, it took us two and a half years to reach 300,000 a month through SEO.”
Founder, Layla
By the numbers
METRIC
BEFORE
AFTER
Δ
Views
0
1.9M
New
CPM
n/a
$4.78
2-4× eff.
Cost/visit
$0.30-0.50
$0.09
↓
Videos
0
1,618
New
At a glance
Company
LaylaAI
Industry
Travel
Outcome
UGC Scale
Timelie
21 Days
What we built
High-velocity format testing
Winning “flight attendant” hooks
Competitor format-hacking
Multi-platform scaling
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